Social Media Video Trends: What’s Working in 2025?

Written By Austin Burke

2025: The Year of “Watchable Authenticity”

Perfect is out. Relatable is in.
Audiences crave genuine, behind-the-scenes content alongside their polished ads and at the core they want relatibility.

Here’s what’s driving engagement this year:

1. Human-First Storytelling

Behind-the-scenes clips, employee spotlights, and authentic customer reactions are outperforming brand commercials. People trust faces, not logos.

2. Edutainment Takes Over

Short videos that teach something useful in under 30 seconds are thriving. Blend value + entertainment = instant algorithm love, and with that comes a growing audience of viewers that will see your brand.

3. Platform-Specific Customization

Each platform has its own unique benefits and audience preferance. Here is what we have found works well on each platform.

  • TikTok: Creative filters and jump cuts.

  • LinkedIn: Personal storytelling and brand updates.

  • Instagram: Carousel-to-video hybrid posts.

  • YouTube Shorts: Long-form storytelling with shorts that break the long-form video down in bite-sized form.

Final Word

2025 rewards brands that create with authenticity, agility, and adaptability.
At We Make Visuals, we help you stay ahead by crafting videos that look current, feel human, and perform brilliantly.

Austin Burke

Austin Burke is a cinematographer, video producer and visual engineer. He’s also the founder of We Make Visuals. In his spare time he likes hiking, filmmaking and woodworking. You can connect with him on Instagram.

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