10 Statistics That Prove Video Marketing ROI in 2025
The Proof Is in the Playback
If you’re still wondering whether video marketing is “worth it,” let the data do the talking.
Here’s what 2025 looks like for brands using video strategically:
92% of marketers say video gives them a positive ROI (up from 33% in 2015). Strategic use of video pays for itself.
89% report video helps them generate leads.
Landing pages with video convert 80% better.
Including video in emails increases CTR by 300%. Some people would rather watch a video than read a wall of text, others prefer reading so make sure you have both avenues covered.
73% of B2B marketers say video improves conversion quality.
TikTok and Reels ads deliver 2x engagement rates compared to static ads. Movement also is more eye grabbing than a static ad and video is great at that.
Viewers spend 88% more time on websites with video.
YouTube ads outperform TV in reach among 18–49-year-olds. Make sure your content is showing where your audience is.
Explainer videos remain the #1 type of content for brand awareness.
2025 will see an estimated $150B spent on video advertising — 25% YoY growth.
Why Video ROI Keeps Rising
Better storytelling → stronger recall
Visual learning → faster comprehension
Multi-platform reach → broader visibility
At We Make Visuals, we design video strategies that don’t just look good, they perform. So if you are looking to grow your brand with video reach out to us today.
