The Psychology of Storytelling: Why Video Converts Better Than Text
Why Our Brains Love a Good Story
Humans are wired for stories, not statistics, not sales pitches, but stories.
Long before spreadsheets and CRMs, we shared stories around fires. Today, we share them through video feeds.
Storytelling triggers oxytocin, the “trust hormone.” When your video connects emotionally, your audience literally feels something and that emotion drives conversion and trust.
Video vs. Text: The Data
Viewers retain 95% of a message when they watch it on video vs. only 10% when reading text.
Video boosts conversion rates by up to 80% on landing pages.
64% of consumers make a purchase after watching branded video content.
Words can tell a story. Video makes you live it.
The Anatomy of a Persuasive Video Story
The Hook: Capture emotion in the first 3-5 seconds.
The Hero: Make your customer the protagonist, not your brand. Viewers care about their own hero Journey, so be the brand that helps them on their journey.
The Conflict: Every good story needs tension and highlighting the problem your service solves is a great way to show how you can help.
The Resolution: Show transformation and results and let them speak for themselves!
Turning Insight into Impact
Want your marketing to resonate on a deeper level?
Start with story, not sales copy.
Because when your audience connects emotionally, logic and purchase decisions follow naturally.
At We Make Visuals, our job is to make audiences feel before they buy so if you need help in telling your story to your audience we would love to help.
