Fuel Up To Play 60: Case Study

The Challenge

A woman with shoulder-length wavy dark hair, wearing a beige sleeveless top and brown wide-leg pants, sitting on a cream-colored bench against a wall with vertical wooden slats on the right. She is looking thoughtfully into the distance with her left hand resting on the bench and her feet on a wooden floor with a rug.

Florida Dairy was wanting to raise awareness around their Fuel up to Play 60 program which provides access to good nutrition and overall wellness in school communities across the country.

  • A man wearing a blue shirt, jeans, and rubber boots walks down the aisle of a dairy barn with black and white Holstein cows eating feed along the sides.
  • Close-up of black and white dairy calves with ear tags in a barn.
  • A person touching a baby calf's nose inside a barn
  • Close-up of three black and white Holstein cows standing behind a metal fence in a barn, with tags on their ears displaying numbers.

Our Approach

A woman with shoulder-length dark hair and light skin tone, wearing a sleeveless beige top and beige pants, sitting on a cushioned bench in a room with beige walls and wooden paneling, looking thoughtfully to the side.

We brought in a crew with gear to capture not just their video but photo content needs and build a content library for future ad campaigns.

“What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me.”

A woman practicing yoga indoors, performing a Warrior pose on a black yoga mat, wearing brown athletic wear, with a neutral-colored wall background.

Former Customer

The Results

Florida Dairy loved the content as it promoted their………... They saw a rise in subsequent events and are continuing to scale.

Since then we have been brought back on to capture additional content libraries, event video coverage, and yearly calendar photography.

Arrangement of pink roses, green hydrangeas, and various greenery on a white surface.

Big ideas, real impact.

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

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