Uncommon Grain: Case Study

The Challenge

A woman with dark brown curly hair, wearing a sleeveless beige top and khaki pants, sitting on a cushioned bench in a room with wooden paneling on the wall, looking thoughtfully into the distance.

As a brand-new bakery opening up in town, Uncommon Grain needed more than just visibility, it needed to to communicate what makes this bakery unique while building brand awareness.

Our team was brought in to tell their story in an authentic way that not only showed what they baked but why they bake it.

  • A man walking through a dairy barn with black and white Holstein cows on either side, under a high roof with numbered signs overhead.
  • A close-up view of several black and white dairy cows with ear tags in a barn, standing by a feeding trough.
  • A person interacts with a young black and white calf through a fence, touching its nose.
  • Close-up of three dairy calves with identification tags in their ears inside a barn.

Our Approach

A woman with shoulder-length dark hair sitting on a beige cushioned bench in a room with wooden paneling on the wall, wearing a sleeveless beige top and brown pants, looking to the right with a neutral expression.

With a small nimble crew we arrived before sunrise with their bakers to document their process of what they do best every morning. We made sure to not just showcase their food but develop a story about the passion behind the bakery.

This meant filming in a way to create a brand video that feels genuine and human and creating a connection with customers before they even step in through the door.

"I can’t at this point in time think of a better person or company to best represent our product. It sets us a level above our competitors."

A young man with brown hair and a beard, wearing a blue button-up shirt, standing with arms crossed in front of a white wall with framed abstract artwork.

Brandon Shepard - Co Owner

Various flowers including pink roses, green hydrangeas, and grass stems arranged on a white surface with some paper or fabric visible at the bottom.

Integrity, creativity, and empathy shape the way we work.

The Results

Big ideas, real impact.

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

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